BECOME A CHAMPION CAKE-MAKER YOU CAN- BUT NOT WITH ORDINARY FLOUR HE very next time you bake a cake — step right into the wizard class! Get a lighter... more velvety texture...a more delicate delicious- ness! Get a champion cake! How can you do it? Instead of or- dinary flour, use Swans Down Cake Flour. Until you’ve tried, you'll never believe that flour—just flour— can make such a difference. But make the test on any recipe in this book— and you’ll know you’ve found the se- cret of better cake-making! The reason Swans Down gives such perfection is this. All wheat is not alike. Ordinary flour is milled from wheat that has a tough elastic gluten. This kind of gluten is necessary to withstand the mixing, kneading and rising that bread dough undergoes. But Swans Down is made from wheat that has tender pliable gluten that’s perfectly suited to the quick delicate expansion of a cake mixture. And Swans Down is 27 times as fine as ordinary flour! Even in your ““economy”’ cakes Swans Down gives a feathery lightness you simply can’t get with ordinary flour. Become a champion cake-maker — change to Swans Down Cake Flour. Bring home a package on your next trip to the grocer’s. Bargain! A cake book that you’ll prize! Send only 10c for copy of ‘‘The Latest Cake Secrets’? — the best booklet on cakes you ever saw! 48 pages of deli- cious, tested recipes — cakes, pies, cookies, quick breads, frostings, fill- ings. Address Frances Lee Barton, Dept. BC 50, General Foods, Battle Creek, Mich. (If you live in Canada, address General Foods, Ltd., Cobourg, Ont.) SWANS DOWN CAKE FLOUR A GENERAL FOODS PRODUCT Coconut, fresh-from-the-shell BAKER’S SOUTHERN STYLE nsisT ON Baker’s Southern StyleCoco- special. And on grand occasions I nut. It’s fresh coconut...longlacy _ there’snothing like a creation topped shreds of snowy meat, fresh-cut from with this luscious fresh coconut to the newly opened nuts. Sealed incans make a hit with the guests. while every shred is plump Be sure you get Baker’s and juicy with its own mois- Southern Style, it’s as fresh ture. Delicious! and tender as though you Sprinkled on cakes or pies scooped it yourself from or desserts, it makes even the a freshly opened coconut. simplest dish into something A product of General Foods. of new and delicious coconut recipes- W rite for it to D B-1, General Foods, Battle Creek, Michigan. ept. B-l, Ger ELECTRIC SNACK SERVER keeps three foods hot for hours without cooking or burning. A boon to informal serving. Three 1 qt. Pyrex wells. Chromium $12.50. WINE RACKS for the proper and con- venient storage of beverages. Used in closets as well as the basement. Sub- stantially made of steel and wood. Holds pint and quart wine bottles. Stock size, 48 bottles, 31’’.x 24”, price $8.00. Special sizes to order, Write for prices. MAGIC COVERS prevent dough from sticking. Used by Miss Farmer’s School and leading pastry cooks throughout the country. Set consists of cover for . rolling pin and cover for the board. Postpaid 95 cents per set. yi © i FRANKLIN STOVE reproduced from the one used for over a century in the old Hancock-Clark house at Lexington, Mass. The cheer and charm of an open fire for the room without a fireplace. Special circular upon request. Choice House Furnishings INSTITUTION HOTEL Andirons Fire Forks Bellows Screens Fenders Spark Guards DOMESTIC SCIENCE SUPPLIES HOSPITAL SUPPLIES Firesets Fire Lighters Wood Holders NOVELTIES B. F. MACY 474 Boylsten Street, Boston, Mass. Prices subject to decline or advance without notice. Add the CHEF’S TOUCH "Tue difference between cooking and cuisine is a little Bell’s Seasoning. Use it to stuff poultry, meat and fish and to flavor SINCE 1867

AI-modernized reading of the original text

BECOME A CHAMPION CAKE-MAKER YOU CAN- BUT NOT WITH ORDINARY FLOUR HE very next time you bake a cake — step right into the wizard class! Get a lighter... more velvety texture...a more delicate deliciousness! Get a champion cake! How can you do it? Instead of ordinary flour, use Swans Down Cake Flour. Until you’ve tried, you'll never believe that flour—just flour— can make such a difference. But make the test on any recipe in this book— and you’ll know you’ve found the secret of better cake-making! The reason Swans Down gives such perfection is this. All wheat is not alike. Ordinary flour is milled from wheat that has a tough elastic gluten. This kind of gluten is necessary to withstand the mixing, kneading and rising that bread dough undergoes. But Swans Down is made from wheat that has tender pliable gluten that’s perfectly suited to the quick delicate expansion of a cake mixture. And Swans Down is 27 times as fine as ordinary flour! Even in your ““economy”’ cakes Swans Down gives a feathery lightness you simply can’t get with ordinary flour. Become a champion cake-maker — change to Swans Down Cake Flour. Bring home a package on your next trip to the grocer’s. Bargain! A cake book that you’ll prize! Send only 10c for copy of ‘‘The Latest Cake Secrets’? — the best booklet on cakes you ever saw! 48 pages of delicious, tested recipes — cakes, pies, cookies, quick breads, frostings, fillings. Address Frances Lee Barton, Dept. BC 50, General Foods, Battle Creek, Mich. (If you live in Canada, address General Foods, Ltd., Cobourg, Ont.) SWANS DOWN CAKE FLOUR A GENERAL FOODS PRODUCT Coconut, fresh-from-the-shell BAKER’S SOUTHERN STYLE nsisT ON Baker’s Southern StyleCoco- special. And on grand occasions I nut. It’s fresh coconut...longlacy _ there’snothing like a creation topped shreds of snowy meat, fresh-cut from with this luscious fresh coconut to the newly opened nuts. Sealed incans make a hit with the guests. while every shred is plump Be sure you get Baker’s and juicy with its own mois- Southern Style, it’s as fresh ture. Delicious! and tender as though you Sprinkled on cakes or pies scooped it yourself from or desserts, it makes even the a freshly opened coconut. simplest dish into something A product of General Foods. of new and delicious coconut recipes- W rite for it to D B-1, General Foods, Battle Creek, Michigan. ept. B-l, Ger ELECTRIC SNACK SERVER keeps three foods hot for hours without cooking or burning. A boon to informal serving. Three 1 qt. Pyrex wells. Chromium $12.50. WINE RACKS for the proper and convenient storage of beverages. Used in closets as well as the basement. Substantially made of steel and wood. Holds pint and quart wine bottles. Stock size, 48 bottles, 31’’.x 24”, price $8.00. Special sizes to order, Write for prices. MAGIC COVERS prevent dough from sticking. Used by Miss Farmer’s School and leading pastry cooks throughout the country. Set consists of cover for . rolling pin and cover for the board. Postpaid 95 cents per set. yi © FRANKLIN STOVE reproduced from the one used for over a century in the old Hancock-Clark house at Lexington, Mass. The cheer and charm of an open fire for the room without a fireplace. Special circular upon request. Choice House Furnishings INSTITUTION HOTEL Andirons Fire Forks Bellows Screens Fenders Spark Guards DOMESTIC SCIENCE SUPPLIES HOSPITAL SUPPLIES Firesets Fire Lighters Wood Holders NOVELTIES B. F. MACY 474 Boylsten Street, Boston, Mass. Prices subject to decline or advance without notice. Add the CHEF’S TOUCH "Tue difference between cooking and cuisine is a little Bell’s Seasoning. Use it to stuff poultry, meat and fish and to flavor SINCE 1867

Boston Cooking-School cook book